RIMOWA
BOUTIQUE HOTEL DESIGN / 2018 FALL499 N Canon Dr, Beverly Hills, CA, 90210
Rimowa considers the total customer experience: touch points, packaging, surfaces, and the journey itself. Hotel Rimowa’s form language is based on the iconic look of the luggage. The space embodies the concept of conceal and reveal, providing travelers an opportunity to discover a new journey after arrival.
ABOUT THE BRAND
Rimowa is a global leader in the field of premium luggage. From vintage wood to classic aluminium to high-tech polycarbonate: at RIMOWA, we've always looked for ways to make travel better. We've seen a lot of change across three centuries but our philosophy has always stayed the same: expert travellers need expert travel solutions.
Rimowa is a global leader in the field of premium luggage. From vintage wood to classic aluminium to high-tech polycarbonate: at RIMOWA, we've always looked for ways to make travel better. We've seen a lot of change across three centuries but our philosophy has always stayed the same: expert travellers need expert travel solutions.
INSPIRATION
My inspiration is the exterior of Rimowa’s luggage which gives a sense of conceal and protection. And, also peoples’ travel experience, which is a discovery - a new journey.
My inspiration is the exterior of Rimowa’s luggage which gives a sense of conceal and protection. And, also peoples’ travel experience, which is a discovery - a new journey.
CONCEPT DIAGRAM
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hidden
glimpse
conceal and reveal
SEKTCH
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FLOOR PLAN/AXON
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FACADE
original form
curvature
shift
extrude
final facade
PUBLIC SPACE
Entrance
There is a light and water that guide guests through the journey to the reception. The bar and the lounge are concealed and must be discovered.
Entrance
There is a light and water that guide guests through the journey to the reception. The bar and the lounge are concealed and must be discovered.
Lobby
The lobby is a public area which people can enter from two sides and it is a beginning of the journey.
Bar
The bar is concealed by frosted glass and vertical panels. People discover a vibrant view of the street while relaxing and having a drink.
Lounge
A private space which sits behind frosted glass. Here guests discover a resting place and a small garden, which softens the space
GUESTROOM
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PHYSICAL MODEL
