I N F O



RESET

PACKAGE DESIGN / 2020 SPRING



Reset is a break up kit that give young women who just ended the relationship a warmness and make them refind their confidence. Base on the five stages of recovery after a break up, Reset provides five different packages for people to open depending on their stages.


ABOUT


The truth is, breakups hurt. Whether you were blindsided and totally against the split, or initiated the breakup and knew it was for the best, ending an intimate connection with someone can cause varying levels of physical and mental anguish.





INSPRIATION










RESEARCH


The five stages, denial, anger, bargaining, depression and acceptance are a part of the framework that makes up our learning to live with the one we lost.


IDEATION


LOGO

The kit named reset symbolized peace of mind and spirit. People should reset their heartbroken mind and start moving on to their new journey






PACKAGE LAYOUT


The package is made of 100% Neenah Environmental Folding Board coated with soft touch.

The covers of package are photography that represent the mood and emtions at different stages.



COLOR

Blue evolved as symbol of depression. On the other hand, blues convey a sense of calmness and understanding. The color gradually change from dark to light as the stages move on


PACKAGE DESIGN










Stage One - Denial

Listen to happy break up songs that celebrate the positive aspects of ending a relationship and forget the sadness.














Stage Two - Anger

Throw away some snap poppers on the ground that will make loud noise and release your anger safely.












Stage Three - Bargaining


Record your emotions and have fun playing little game in the journey instead of keep texting your ex to come back.









Stage Four - Depression


Eat different flavors of chocolates that will make you feel happier and warm your broken heart.







Stage Five - Acceptance

Wear your make up and refind your confidence. Look at the mirror, you are beautiful just the way you are.