DOUBLE EXPOSURE
WORKSHOP & RETAIL DESIGN / 2019 FALLGroup Project by Serena Sun, Kelly Ye,
Hidemi Kayama, and Yuiko Taniguchi
Double Exposure creates a platform empowering creative voices, who otherwise would not have an outlet for their unque works. We truly engage in a street wear culture that young artists can be a part of and are able to create fashion in a different light; working through a process of deconstruction and reconstruction is a way for people to fully express their individuality and creativity.
RESEARCH
Today’s fashion world is lack of self - expression. People usually buy clothing online for convenience. However, online shopping is losing hunting experience and excitement.
Today’s fashion world is lack of self - expression. People usually buy clothing online for convenience. However, online shopping is losing hunting experience and excitement.
CONCEPT DEVELOPMENT
People worry about how they present themselves to society and they will follow the fashion trend to wear clothing similar to it without knowing what is actually their styles.
People worry about how they present themselves to society and they will follow the fashion trend to wear clothing similar to it without knowing what is actually their styles.
BRAND
Our brand inspired by a photographic technique, double exposure. Double exposure enables the possibility to mix and mash two spaces, Los Angeles and Tokyo, to make them clash inside a new world.
Our brand inspired by a photographic technique, double exposure. Double exposure enables the possibility to mix and mash two spaces, Los Angeles and Tokyo, to make them clash inside a new world.
SITE
Both locations embodies history and cultural preservation, allows keeping the experience authentic while creating a new perspective.
Both locations embodies history and cultural preservation, allows keeping the experience authentic while creating a new perspective.
PROGRAM DIAGRAM
Young artists come to the workshop and customize items. The cool pieces that catch people’s eyes will have the opportunity to be featured in the pop up retail along with four other collaborated designers.
People can purchase the blank items from the vending machine or bring in their own items to customize. The workshop provides different method for customization.
APP DESIGN
Special event and lecturing will be shown on the app and people can register to learn from other artists. People’s works display in the gallery for inspirtion. It also offer workshop demo sessions to learn different skills, people register with the time and location they want it.
Special event and lecturing will be shown on the app and people can register to learn from other artists. People’s works display in the gallery for inspirtion. It also offer workshop demo sessions to learn different skills, people register with the time and location they want it.
SECTION PERSPECTIVE
WORKSHOP
When people enter the space they will first purchase items from the vending machine. Then grab the item to different workshop sections to customize.
When people enter the space they will first purchase items from the vending machine. Then grab the item to different workshop sections to customize.
The dyeing section is in the backyard which required an open air area. It was inspired the tradition ramen bar, Yatai. It also offer an experience of traditional indigo dyeing.
RETAIL STORE
Pop up retail is a platform to showcase established artists’ works for people to get inspired. There is also a space for people whose work get popular through social media to get a chance to present their works to the public.
Pop up retail is a platform to showcase established artists’ works for people to get inspired. There is also a space for people whose work get popular through social media to get a chance to present their works to the public.
PHYSICAL MODEL / EXHIBITION
The public exhibition is located at the main museum at downtown Los Angeles, from 12/09/201912/11/2019.
The public exhibition is located at the main museum at downtown Los Angeles, from 12/09/201912/11/2019.
